Web Design : Audio & Video - Legion

Project Overview

Redesigned Legion’s website to center their human-first ethos, translating the team’s approachable, reliable, and expert personality into a cohesive digital experience. The project focused on aligning content strategy, UX, and visual design to tell the brand story, elevate trust, and differentiate Legion from standard production vendors

• Website Designer | 2 Months
• Services:  Content Strategy | Wire-framing | UX Web Design
• Industry: Audio & Visual
• Website : (not live yet)

Pain Point

Legion’s previous site emphasized services over storytelling, failing to communicate the team’s personality, approachability, and client-focused ethos.

Process

Led discovery to define brand voice, tone pillars, and narrative arc. Mapped content hierarchy to prioritize human stories over technical details. Designed mid-fidelity wireframes in Figma, structuring pages for clear narrative flow: credibility → humanity → proof. Integrated conversational copy, quotes, and soft CTAs throughout. Executed the design on Squarespace with minimal, confident visuals, responsive layouts, and motion elements that reflect the brand’s grounded personality. Conducted QA, accessibility checks, and client training to ensure ease of management and long-term scalability.

Outcome

Delivered a website that embodies Legion’s “high standards, low ego” ethos. The site clearly differentiates the brand, emphasizes trust and reliability, and provides an intuitive, human-centered user experience. Legion’s team now manages content confidently, while visitors experience the brand’s personality through a seamless blend of voice, design, and functionality.

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