Hello there

My name is Adeline.

I believe that intentional design starts with listening. My practice is built around high-touch creative direction — blending strategy, emotion, and design to create brands that feel as intentional as they look.

Art Direction Projects

Concept Designs

User Research Interviews

Experiences

I’ve spent the past decade helping founders, small businesses, and creative teams bring their ideas to life — through brand identity, website design, and experiential storytelling.

My background spans UX Research, Branding, Art Direction, and Experiential Marketing— all anchored by a master’s in art and design education. That mix allows me to approach design from both a human and systemic perspective— blending aesthetics with understanding, and intuition with process.

2023 - 2024

Sr. UX Researcher

Led 40+ stakeholder interview research studies from planning to data synthesis, influencing the provider experience that could lead to a 600M ROI.

> United Health Group

2022 - 2023

Sr. UX Researcher

Synthesized 20+ user interviews throughout project lifecycles, integrating findings into holistic experience opportunities for business partners such as Xarelto and Humira.

> Johnson & Johnson

2022 - 2023

Art Director

Managed and collaborated with cross-functional teams designing marketing experiences for Sephora, Casa Don Ramon, About Face, and Neutrogena.

> Dera Lee Productions

2021 - 2022

UX/UI Designer

Focus in brand strategy, UX research, information architecture, wire-framing, prototyping, user testing, and case study development for IKON and UtahsOwn.

> DesignLab

2021

Experience Design Lead

Led creative design for Footlocker's window displays, crafting engaging and brand-immersive visual experiences.

> Footlocker

2021

Art Director

Executed multiple design concepts for a Tick-Tok Event
in NYC, to transform spaces into an immersive NFT event.

> David Stark Design

2020 - 2021

Senior Graphic Designer

Specialized in creating impactful PowerPoint presentations that effectively communicated complex technical information to key stakeholders.

> CISCO

2020

UX Researcher

Supported design strategies for interior designs, master planning, landscape design, environmental planning and website re-design.

> DP Architecture Design

2019 - 2020

Sr. Experience Designer

Created design strategy and art direction for Camila Cabello's new 2019 album launch event series in Los Angeles.

> Verizon

2018 - 2019

Sr. Experience Designer

Led art direction in experiential marketing events for MTV,
I.W. Harper, Chase Bank, and Abercrombie & Fitch.

> BMF Media

2019

Experience Strategist

Design and developed multiple concepts for immersive brand event experiences, including for Macallen Whiskey and NAM.

> TH Productions & Advoc8

2018

Experience Designer

Led the design and execution for Facebook's Women's Leadership conference event in NYC.

> We're Magnetic

2017

Fabrication Assistant

Fabricated multi-room themed sets for the launch of Gigi Hadid's new eyewear brand.

> The Factory

My Resume

Testimonials

Rik Edwards

Senior Creative Director > Verizon

Adeline is a multifaceted designer/thinker who leans in with curiosity and enthusiasm. She was able to wear several hats on our team ranging from production design to high level inspiration boards, as well as creative ideation on specialty retail and experiential activations.

Sophia Rowland

Design Strategist > Johnson & Johnson

Adeline is a great designer and creative mind to work with. Her willingness to help others and work together is a noteworthy quality!. I really appreciated her thoughtful approach to the design process, specifically within a team setting.

She takes a very wholistic approach to her designs— ensuring her design executions fit well within their ecosystem. She has great skill for communicating the multiple iterations she crafts, bringing the team along in her process and soliciting feedback for a fantastic end result.

Mike Mello

Account Director > Innova Solutions

Adeline is sharp, professional and an amazing person to work with. I presented her to several of my top clients and consistently received excellent feedback on her performance. She thinks outside of the box and is a true problem solver. She takes pride in her work and will be a great addition to any organization. I highly recommend working with Adeline.

Courtney McFarland

Senior Producer > BUREAU BETAK

Adeline is a very driven, creative and passionate designer. She is professional, savvy, a team player and breath of fresh air. During our brief time together, Adeline contributed to challenging, noteworthy projects and was committed to putting out her best work time and time again.

Ann Vittitow

Brand Designer at Coursera

Adeline is a very thoughtful, strategic designer and amazing person to work with! Her work is versatile and well-adapted based on project needs, including in-depth competitive analysis, UX design, and brand design development. She's a wonderful team player and her leadership is inspiring.