Experience Design : Influencer Retreat

Project Overview: The June Brand Trip — “Discover: At Present”

Hosted at The Henson in New York, this 24-hour jewelry brand influencer retreat was designed to immerse attendees in At Present’s ethos of discovery, presence, and intentional living. My role was to translate this philosophy into a cohesive visual identity and set of branded touch-points, ensuring the experience felt curated, elevated, and memorable from invite to takeaway.

• Art Director & Graphic Designer | 3 Weeks
• Services: Brand Strategy | Art Direction | Graphic Design
• Industry: Women's Jewelry, Lifestyle
• Website: AtPresent

Pain Point

At Present needed a cohesive, elevated retreat experience that translated their ethos of discovery and presence into every touchpoint—ensuring influencers didn’t just attend an event, but felt the brand.

Process

I developed the retreat’s visual identity (“Discover: At Present”) and carried it across digital, print, and experiential collateral.
This included a refined invitation, a storytelling-driven menu suite, a 26-page field guide blending journal + itinerary + brand narrative, and branded swag concepts.
My focus: minimal sophistication, intentional typography, tactile materials, and moments of discovery woven through prompts, ingredient stories, and micro-details.

Outcome

The result was a fully immersive, cohesive brand experience—one that transformed a 24-hour influencer retreat into a thoughtfully curated journey of reflection, presence, and craft. Every touchpoint reinforced At Present’s identity and elevated the retreat into a memorable, share-worthy brand moment.

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