Branding & Web-Design : Mens Festival Wear

Project Overview: Empowering Bold Self-Expression for Festival-Ready Fashion

This project involved crafting a verbal identity for Aces Wilder, a menswear brand that blends bold design with practical versatility. Aces Wilder empowers individuals to express themselves confidently through fashion that merges statement pieces with timeless fits. The brand voice is daring yet approachable, celebrating freedom, individuality, and self-discovery.

• Art Director & Brand Designer | 2 Months
• Services: Brand Strategy | Art Direction | Branding | Website Design
• Industry: Mens Fashion, Festival Wear, Lifestyle
• Website (currently not live)

Pain Point

Aces Wilder needed a clear verbal and visual identity to differentiate itself in the crowded menswear space—one that captured bold self-expression without veering into costume, and made festival-forward fashion feel wearable, confident, and practical.

Process

I developed the brand’s verbal identity from the ground up: audience definition, mission, messaging pillars, tone of voice, and value proposition.
The goal was to balance boldness with ease—helping men express individuality through clothing that feels striking yet effortless.

I then shaped the digital identity and web experience, structuring navigation around real customer behavior (Archetype Collections, Limited Drops, and core staples) while blending high-energy visuals with a clean, modern interface. Every touchpoint—from product language to layout—reinforced confidence, functionality, and accessible style.

Outcome

A unified brand system that makes festival-inspired menswear feel bold, wearable, and intuitive to shop. The new verbal identity gives Aces Wilder a confident, adventurous voice, while the digital experience translates that ethos into a seamless, conversion-ready shopping journey. Together, they position the brand as the go-to for men who want expressive style without overthinking it.

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