Branding & Web-Design : Reiki Healer

Project Overview

The goal was to create a new brand identity for Siri, a Reiki healer, that encapsulates her unique value proposition: fostering deep, holistic healing through a journey where clients feel truly seen, heard, and valued. The brand needed to communicate Siri's empathetic and compassionate approach, emphasizing the interconnectedness of mind, body, and soul to unlock profound transformation and lasting well-being.
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• Art Director & Brand Designer | 3 Months
• Services: Brand Strategy | Art Direction | Branding | Website Design
• Industry: Wellness & Alternative Medicine

Pain Point

Siri needed a brand that communicated the depth and intimacy of her Reiki practice, differentiating her holistic healing approach while making clients feel seen, heard, and valued.

Process

I developed a brand strategy rooted in empathy, compassion, and expertise, crafting a visual identity with calming colors, organic shapes, and nature-inspired elements. Messaging was tailored to resonate emotionally, and client touch points—from website to communication templates—were designed to reinforce a supportive, transformative experience.

Outcome

The cohesive brand identity attracted clients aligned with Siri’s holistic approach, increasing engagement and trust. Clients reported feeling understood and connected from the first interaction, establishing a foundation for transformative healing experiences.

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