Product Design : Margo Paige

Project Overview

Over the course of six months, our team of three designed a line of six handbags for the developing brand “Margo Paige.” As the Creative Director and Handbag Product Designer, I led the team in creating a collection that combines fashion-forward design with innovative use of clear plastic. This collection, which is now sold at Walmart, was specifically designed for versatility, making it ideal for sporting events and music festivals.
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• Creative Director & Product Designer | Team of 3 | 6 Months
• Services: Brand Strategy | Product Design | Creative Direction
• Industry: Fashion

Pain Point

Margo Paige needed a versatile, fashion-forward handbag collection that could stand out in the market while appealing to festival-goers and sports enthusiasts.

Process

As Creative Director and Handbag Product Designer, I led a three-person team over six months to design six handbags combining innovative clear plastic with stylish leather. I guided concept development, visual design, prototyping, and ensured each piece aligned with brand vision, functionality, and market trends.

Outcome

The collection launched to over 20,000 social media interactions, received coverage in four major fashion publications, and is now sold in 100+ Walmart stores. The line established Margo Paige as a trendsetter in versatile, stylish clear bags.