Experience Design : Sephora

Project Overview

Transform the traditional product showcase into an immersive and interactive two-day experience for Sephora editors and media professionals, providing a curated getaway at Blue Sky Lodge in Salt Lake City, Utah.
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• Art Director | Team of 4 | 2 Months
• Services: Design Strategy | Art Direction
• Industry: Beauty & Cosmetics

Pain Point

Traditional product showcases lacked engagement, failing to fully convey brand stories or create meaningful connections with media and editors.

Process

Transformed a standard showcase into a two-day immersive experience at Blue Sky Lodge. Designed thematic, interactive environments with sensory elements, VR activations, and hands-on product demonstrations. Crafted seamless experience flow for presentations, networking, and product engagement, while integrating visual storytelling and spatial design to enhance attendee interaction.

Outcome

Delivered a memorable, highly engaging event that strengthened relationships with media professionals, increased product visibility, and generated positive coverage, positioning the brand as innovative and experiential.

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