Art Direction
Experience Design : Sephora
Project Overview: Immersive Product Showcase Experience
Transform the traditional product showcase into an immersive and interactive two-day experience for Sephora editors and media professionals, providing a curated getaway at Blue Sky Lodge in Salt Lake City, Utah.
- Art Director | Team of 4 | 2 Months
- Services: Design Strategy | Art Direction
- Industry: Beauty & Cosmetics
Key Deliverables
- Design Concept Development:
- Develop a theme that aligns with the product’s brand and message.
- Design immersive environments that reflect the product's identity.
- Interactive Elements:
- Incorporate interactive installations that allow attendees to engage with the products.
- Use technology and sensory elements to enhance the experience.
- Experience Design:
- Plan and execute a seamless flow of activities and presentations.
- Design spaces for product displays, presentations, and networking.
- Visual and Spatial Design:
- Create visual elements and graphics that support the event’s theme.
- Design the layout and spatial arrangements to optimize attendee movement and engagement.
Creative Approach
Ensure a cohesive and captivating experience through strategic storytelling and interactive elements.
- Leverage innovative design techniques and materials to create visually stunning environments.
- Use storytelling to weave the product’s narrative throughout the event.
- Implement interactive elements such as touchscreens, VR experiences, and hands-on product demos.
Experience Outcomes
- A memorable and engaging experience for editors.
- Tasteful implementation of brand activations
- Positive media coverage and increased product visibility.
- Stronger relationships with media professionals.