PURPOSE_
_ Design and produce a miniature putt-putt course featuring five iconic cities across America to entice more IHG subscribers through a playful experience.
OBJECTIVE_
_ Create an interactive experience in celebration of the launch of the new premier pulse offer for new cardholders.
INTENTION_
_ Design a IHG miniature golf course to entertain and educate consumers, featuring iconic cities across America as well as must-see pit stops that will be the highlight of any ‘statecation.’
METHODS_
_ 3D Design + Creative Direction + Design Strategy + 2D Design
