Playful

CHASE IHG
PUTT-PUTT

PLAYFUL x Chase Bank

Design Lead _ Team of three

PURPOSE_

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Design and produce a miniature putt-putt course featuring five iconic cities across America to entice more IHG subscribers through a playful experience.

OBJECTIVE_

_ Create an interactive experience in celebration of the launch of the new premier pulse offer for new cardholders.

INTENTION_

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Design a IHG miniature golf course to entertain and educate consumers, featuring iconic cities across America as well as must-see pit stops that will be the highlight of any ‘statecation.’  

METHODS_

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3D Design + Creative Direction + Design Strategy + 2D Design