Empowered

FSA SPORTS

EMPOWERED x Logo Design

Logo Designer _ Independent

PURPOSE_

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Create more brand awareness through the design and execution of a new energetic logo, the visual identity of the FSA brand.

OBJECTIVE_

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Generate multiple innovative modern “energetic” logo concepts that embody "speed".

INTENTION_

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Push the boundaries of the "athletic aesthetic".

METHODS_

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Concept Design + Visual Strategy + Graphic Design + Branding