Surprised

SNAP'D TREASURE HUNT

SURPRISED x Cheez-It

Design Lead _ Team of three

PURPOSE_

_ Design a branded bunker space for the launch of Cheez-It’s new product Snap’d to surprise the winner of a scavenger hunt with prizes.

OBJECTIVE_

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Plan, develop, design and execute a multi-faceted scavenger hunt across New York to promote the launch of Cheez-It’s new product “Snap’d”.

INTENTION_

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Drive press engagement, consumer buzz, and social media shares while playing to the brand’s unique messaging.

METHODS_

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Creative Direction + 3D Design + 2D Design + Design Strategy