PURPOSE_
_ SAME SAME BUT DIFFERENT is a visual advocate for love, equality, and anti-bullying through its brand messaging; we all love the same, but share it differently.
_ We want to Inspire people to share the message of “love” and bring awareness around creating a better world for LGBTQ students.
OBJECTIVE_
_ Our main objective is to embrace the power of love—the motivator of life, the root of our relationships, and the core of our existence.
INTENTION_
_ Our intention (and mission) is simple: take action in our world for positive change by supporting affirming learning environments for LGBTQ youth.
_ 15% of every purchase goes towards GLSEN, the K-12 LGBTQ anti-bullying non-profit.
METHODS_
_ Art Direction + Branding + UX Design + Graphic Design + Product Design
