PURPOSE_
_ Generate multiple pop-ups that correlate to Camila Cabello’s new album to excite her fans.
OBJECTIVE_
_ Surprise Camila Cabello’s fan base, we designed micro-footprints that feature instagrammable pop-ups around popular areas in LA through leading the creative direction (concept development, design strategy, and design execution) for multiple activations with 3D & 2D design elements.
INTENTION_
_ Each activation was a physical manifestation of her story including a Camila Cabello Shop highlighting elements of her new album and branded merchandise, a Camila Cabelllo branded Ice Cream Truck, and an installation inspired by her music video “Liar” featuring love letters.
METHODS_
_ Experiential Design + Strategy Design + Creative Strategy
