Excited

CAMILA CABELLO
POP-UP STORE

EXCITED x Verizon

Experiential Design Lead _ Team of three

PURPOSE_

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Generate multiple pop-ups that correlate to Camila Cabello’s new album to excite her fans.

OBJECTIVE_

_ Surprise Camila Cabello’s fan base, we designed micro-footprints that feature instagrammable pop-ups around popular areas in LA through leading the creative direction (concept development, design strategy, and design execution) for multiple activations with 3D & 2D design elements.

INTENTION_

_ Each activation was a physical manifestation of her story including a Camila Cabello Shop highlighting elements of her new album and branded merchandise, a Camila Cabelllo branded Ice Cream Truck, and an installation inspired by her music video “Liar” featuring love letters.

METHODS_

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Experiential Design + Strategy Design + Creative Strategy