PURPOSE_
_ Pair strategic content with visual design for the creation of a brand relaunch to engage Generation Z
OBJECTIVE_
_ Create an experiential strategy to engage and obtain “Generation Z” users through a contemporary brand relaunch: six potential collaborators, three destinations, and one hashtag.
INTENTION_
_ Position Abercrombie & Fitch an inclusive contemporary brand.
METHODS_
_ Visual Strategy + Concept Design + 2D Design + Design Strategy
