Engaged

ABERCROMBIE 
REBRAND

ENGAGED x Abercrombie

Visual Strategist _ Team of two

PURPOSE_

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Pair strategic content with visual design for the creation of a brand relaunch to engage Generation Z

OBJECTIVE_

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Create an experiential strategy to engage and obtain “Generation Z” users through a contemporary brand relaunch: six potential collaborators, three destinations, and one hashtag.


INTENTION_

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Position Abercrombie & Fitch an inclusive contemporary brand.

METHODS_

_ Visual Strategy + Concept Design + 2D Design + Design Strategy