Energetic

BEACHBODY REBRAND

ENERGETIC x P90x

Brand Strategist _ Team of three

PURPOSE_

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Strategize and design a brand relaunch that will generate a more energetic consumer ecosystem 

OBJECTIVE_

_ Position the coaches and trainers as influencers within the Beachbody ecosystem — connecting consumers to products — setting apart Beachbody from other performance apparel brands. 

INTENTION_

_ Establish Beachboy performance apparel brand as a leader in the fitness and performance landscape through the unique positioning as an inclusive and personal brand creating tremendous market opportunity.

METHODS_

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Design Strategy + Visual Strategy + Graphic Design + Deck Design