PURPOSE_
_ Mature I.W. Harper as a brand through an interactive cocktail party elevating the brand and gaining a larger following
OBJECTIVE_
_ Accelerate the growth of I.W. Harper through the immersion of the key component of the brand—the lifestyle.
INTENTION_
_ Tell the story of I.W. Harper by organically integrating the brand and product through curated experiences that highlighted travel, fashion, and culture.
METHODS_
_ Creative Direction + 3D Design + 2D Design + Design Strategy
