PURPOSE_
_ Transform a luxury townhouse into an immersive branded experience to charm a broader audience.
OBJECTIVE_
_ Utilize a high-end luxury townhouse creating The Macallan Estate Open House experience, through a series of six floors and eight immersive spaces replicating the original Macallan Estate in Scotland.
INTENTION_
_ Create brand awareness, drive social sharing, and generate emotional impact.
METHODS_
_ Event Stylist + 3D Design + 2D Design + Design Strategy
