Charmed

THE MACALLAN OPEN HOUSE

CHARMED x The Macallan Whiskey

Interior Design Lead _ Team of four

PURPOSE_

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Transform a luxury townhouse into an immersive branded experience to charm a broader audience.

OBJECTIVE_

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Utilize a high-end luxury townhouse creating The Macallan Estate Open House experience, through a series of six floors and eight immersive spaces replicating the original Macallan Estate in Scotland.

INTENTION_

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Create brand awareness, drive social sharing, and generate emotional impact.

METHODS_

_ Event Stylist + 3D Design + 2D Design + Design Strategy