PURPOSE_
_ Design a line of clear purses that will ultimately make buyers feel more confident through the designs
OBJECTIVE_
_ Conceptualize and design a purse collection consisting of ten designs for the developing brand “Margo Paige” that would be used for - but not restricted to - sporting events and music festivals.
INTENTION_
_ Challenge the purse industry by pushing the boundaries of the combination and application of plastic to create a unique line of clear "bags".
METHODS_
_ Creative Direction + Purse Design + Design Strategy
